Acquire control early
We intend to partner with early-stage companies where control can create the conditions to reshape strategy, strengthen the operating model, and accelerate responsible growth.
An investment platform in formation
Building Latin America’s next generation of better-for-you food companies
The Better Fund brings patient capital, operating discipline, and shared capabilities to emerging brands with the potential to shape enduring consumer demand.
PeruColombiaMexicoChile
Better by design. Built for the future of food.
Market momentum
Strategic buyers are placing large bets on the future of food
Food and beverage transactions illustrate strategic interest in better everyday nutrition. A selected supplements transaction offers additional context on demand for better-for-you consumer brands.
2026P&G / ThorneAgreement announced · August 2026 · SupplementsUS$3.8B2026Danone / HuelAgreement announced · March 2026 · Reported value~€1B2025PepsiCo / PoppiAcquisition completed · May 2025US$1.95B2025PepsiCo / Siete FoodsAcquisition completed · January 2025US$1.2B
Sources: company announcements and Reuters, linked above. Poppi’s announced US$1.95B price includes US$300M in anticipated tax benefits; additional performance-based payments were also contemplated. Huel’s approximate €1B value was reported by Reuters and was not disclosed by Danone. These are global market references.
The opportunity
Exceptional brands exist. The system to scale them remains fragmented.
Latin America combines biodiversity, entrepreneurial talent, and a growing consumer appetite for better health. Many emerging brands build deep trust but reach a structural ceiling before realizing their full potential.
- 01Limited access to patient, flexible capital
- 02Fragmented distribution and retail access
- 03Supply and manufacturing inefficiencies
- 04Gaps in commercial and business planning
Our investment thesis
Private equity discipline. Venture capital conviction.
Build as a portfolio
A shared management layer will give portfolio companies access to senior capabilities that are often out of reach at their individual scale.
Strengthen the platform
Every investment should improve the portfolio’s intelligence, connectivity, and strategic relevance, creating more value together than in isolation.
Proposed fund profile
- Target fund size
- USD 60M
- Target portfolio
- 10 companies
- Initial markets
- PE · CO · MX · CL
- Target return timeline
- 6 years
Operating model
Capital works harder when operating capabilities travel across the portfolio
Scout
Find distinctive companies with proven consumer pull and the potential to lead one or more demand spaces.
Invest
Acquire control early and align capital, incentives, and ambition around a clear path to scale.
Build
A full-time portfolio CEO will lead shared operating capabilities, working with founders and company teams to translate growth priorities into execution.
Exit
Develop each company toward acquisition readiness through stronger operations, consistent financial reporting, and relevance to strategic buyers, while preserving multiple exit pathways.
Senior operating leadership, working alongside founders
Our proposed model brings a full-time portfolio CEO together with shared specialists. Founders and company teams contribute their brand knowledge and consumer relationships; the shared team helps coordinate priorities, strengthen execution, and extend capabilities across the portfolio.
How shared capabilities create value
One consumer insight. More opportunities across the portfolio.
Illustratively, a beverage company’s learning about demand for digestive health could inform innovation in a complementary breakfast brand. Where channels overlap, a shared commercial team could open retail doors for both, while production specialists help each business improve sourcing and quality.
Each company builds on the portfolio’s learning while retaining its own consumer proposition.
Demand spaces
Enduring human needs reveal where categories will form next
A demand space begins with a persistent human need, follows changing behavior, and opens opportunities across categories, products, and brands.
Proactive health
How can people live healthier, longer lives?
Prevention is moving into everyday consumption, creating room for brands that become part of daily habits.
Explore opportunity examples
- Gut health
- Metabolic health
- Healthy aging
Children’s development
How can we help the next generation thrive?
Early nutrition shapes lifelong wellbeing and creates enduring demand for trusted family brands.
Explore opportunity examples
- Early nutrition
- Better lunchbox solutions
- Functional family foods
Better everyday eating
How can everyday meals become healthier without changing habits?
Small improvements across familiar eating occasions can create meaningful health outcomes and repeat behavior.
Explore opportunity examples
- Better pantry staples
- Everyday protein
- Breakfast and snacks
Everyday drinking
How can a daily ritual create more value for consumers?
Hydration, function, and enjoyment are converging across one of the world’s most frequent consumption occasions.
Explore opportunity examples
- Better soda
- Functional hydration
- Fermented beverages
Enduring principles
Three disciplines guide every investment decision
Invest in enduring demand
We look beyond temporary trends to structural shifts in consumer behavior and the human needs behind them.
Strengthen the demand platform
Each company should improve the portfolio’s reach, relevance, and future strategic options.
Create value through connectivity
Complementary businesses can share intelligence and capabilities while reinforcing one another’s growth.
Founding team
Strategy, entrepreneurial culture, investment, and deep CPG expertise to build and scale leading food companies.
Partner · Strategy, Growth, Serial Entrepreneur
Mauricio Andújar
Mauricio works at the intersection of corporations and entrepreneurs: helping established businesses identify new avenues for growth while supporting founders in turning promising ideas into scalable companies. As a serial entrepreneur and venture builder himself, he combines strategic perspective with hands-on experience building, advising, and scaling businesses across Latin America.
LinkedIn
Partner · Investor Relations, CVC, Corporate Governance
Mariel Rentería
Mariel brings experience across investor relations, corporate venture capital, and corporate governance. She builds trusted relationships with investors and strategic partners while bringing the discipline, governance, and stakeholder alignment required to help ambitious companies scale responsibly.
LinkedInFor founders
Building a category-defining company?
We want to meet founders of better-for-you food companies with USD 1M–5M in annual revenue, strong consumer pull, and the ambition to build a leading business from Peru, Colombia, Mexico, or Chile.
Our intended partnership combines growth capital, senior operating capabilities, and aligned founder incentives. Together, we will strengthen the business while building on the product, trust, and consumer relationships founders have created.
USD 1M–5M annual revenueProven demandDistinctive productScalable ambition
For investors and strategic partners
A front-row seat to Latin America’s next generation of better-for-you food companies
Help build the future of food through a portfolio designed to connect enduring consumer demand with hands-on business building.
Early visibility into emerging companies
Gain a perspective on promising businesses as they develop, professionalize, and scale, ahead of potential future acquisition processes.
A clearer view of changing demand
Learn from consumer behavior across four demand spaces and four markets, informing where future categories and growth opportunities may emerge.
Companies built toward acquisition readiness
Support the development of stronger operating capabilities, consistent reporting, and clear governance across a portfolio with multiple strategic pathways.